Indonesian coffee is a beloved beverage, but most people don't have the opportunity to experience it. Instant coffees dominate the market, with Jago aiming to make Indonesian coffee accessible to everyone. Instead of opening cafes, Jago created an EV cafe-on-wheels, allowing customers to enjoy fresh, on-the-spot coffee. The cafes are now a fleet of electric-powered ones, serving fresh coffees and teas in neighborhood areas.Jagoans, cart operators, serve as personal neighborhood baristas, ready to serve customers a fresh brew. This innovative approach to coffee accessibility in Indonesia is a testament to the country's coffee culture.‍